Until recent years, the absolute priority of every JW was to preach the good news of the kingdom to as many people as possible, because the end was so close! If we didn't, we would be blood-guilty.
The "publishing of the good news" has now been gladly discarded by many JW's who can easily achieve their required monthly report time by standing mute at the side of a trolley - saying nothing to anyone about anything.
Their "witness" (aka marketing) is now to advertise the bright blue JW dot ORG logo.